HI, I'M
ABBY!
I recently wrapped up a seasonal position with the Atlanta Falcons digital media team and am on the hunt for my next professional adventure! Last May, I graduated summa cum laude from the University of Florida College of Journalism and Communications with a Bachelor of Science in Advertising and a concentration in Events, Tourism and Recreation.
I have a special interest in sports media and helping teams execute a cohesive, strategic social media presence that will elevate the fan experience, cultivate community and inspire brand (team) loyalty. Through my experiences, I've strengthened my leadership, creative and social media strategy-building skills, which you can read more about on my resume.
Energy, enthusiasm, thoughtful insight and attention to detail are some of my personal key values that drive all of my work. In other words, I'm passionate about generating impactful, forward-thinking and engaging content that is on-brand and will inspire audiences to interact.
Keep scrolling to view my portfolio and learn a little more about me. Let's make some magic happen! ✨
Abby Patrick
RESUME
Click here to download a PDF of my resume.
MY WORK
Click the logos below to view some of my previous work for my internships, school assignments and personal projects.
RELEVANT studies
ADV3403: Branding
ADV3500: Digital Insights
ADV4930: Multicultural Advertising
ADV4930: Content Marketing
ADV3008: Advertising Strategy
HFT2750: Event Management
HFT3512: Event Promotion
JOU3109C: Multimedia Writing
MAR3023: Principles of Marketing
MMC3203: Ethics and Problems in Mass Communications
MMC3420: Consumer and Audience Analytics
MMC4200: Law of Mass Communication
PUR3000: Principles of Public Relations
PUR3463: Sports Communications
PUR3622: Social Media Management
RTV3502: Introduction to Sports Production
SPM3403: Sport Information Management
SPORTS
I am a sports fanatic – specifically, college sports and NASCAR. I have been a Gator fan for as long as I can remember, despite being raised in Georgia. Needless to say, attending UF was a childhood dream come true, and being able to call The Swamp my second home is still a surreal feeling to this day.
TOURISM
Attending school in Florida gave me the opportunity to visit some of the most popular theme parks in the nation. From Disney World to Universal Studios to Busch Gardens, I love the fast-paced and dynamic atmospheres found at theme parks.
LIVE EVENTS
From sports to concerts, I love live events and the way they bring strangers together for a shared common interest. For a few hours, people are able to set aside their differences and come together to cheer on their favorite team or artist. For this reason, attending concerts is a favorite hobby of mine.
MY PASSIONS
I am drawn to exciting environments that unite people from diverse backgrounds for a central cause or passion. I'd love to earn a career in one of these industries where I can help strengthen the relationship between a brand, whether it be a tourist destination or sports organization, and its fans.
LET's TALK!
I'D LOVE TO HEAR FROM YOU!
FOR BUSINESS MATTERS
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